As part of its Greening Great Britain Campaign, the RHS is calling for the nation to drop their devices and pick up a spade this Easter.
A new Ipsos MORI study has shown that of those surveyed (31%) will spend 9 hours or more on smartphones outside of work and school. Compared to gardening (4%) in a typical week, in spring.
The survey also shows that 64% of people spend three hours or more on smartphones outside of work and school in a week. Whilst 31% will spend three hours or more gardening this spring.
The RHS wants families and friends to get together, get gardening and then share their gardening successes on social media with the hashtag #GreeningGreatBritain this Easter.
More than three quarters (78%) of these social media users who have seen pictures of plants or flowers on their social media feed saying they feel positive when they see them on social media. Yet, only 9% of social media users said they have shared on social media what they are doing in a garden or a garden they have visited.
Sue Biggs, RHS Director General says:
“We’re not saying ditch your smartphone or devices forever. We’re just suggesting that a bit less time scrolling and more time digging would do us all a world of good. We hope people will help us get Greening Great Britain this Easter as growing more plants is good for health, wildlife, air quality and creates beautiful places to enjoy.
“Whilst 80% of participants said they had a garden, either shared or their own, the 20% who don’t can join the huge trend in growing house plants and now is the perfect time to repot your house plants and care for them.”
Some 42% of those who spend time gardening at home said they felt “healthy”, happy or closer to nature (49%), productive (53%), calm (50%). Compared to those who said it made them feel tired (19%), Uninterested (13%) bored (13%) or frustrated (11%)
Nearly 4 in 5 (78%) of 11 to 18 year old social media users who have seen pictures and flowers on their social media feed, said they feel positive when seeing them compared with 80% of 55-75 year olds.
Social media users aged 25-34 years old (12%) are the most likely to have shared information on social media about a garden they have visited or what they are doing in a garden. Followed by 11% of 35-44 year olds and 10% of 16-24 year olds – the least likely being 55-75 (7%).