John Deere again features in a spot among the world’s most valuable brands in the annual ranking from Interbrand, a leading brand consulting firm. John Deere ranks 88th in the Best Global Brands research announced, moving up four spots from a year ago. Interbrand estimates the John Deere brand to now be worth approximately $5.4bn.
Charles Trevail, global CEO of Interbrand said:
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers. They make brave iconic moves that delight and deliver in new ways.”
Interbrand said its brand valuation takes into account three key areas. These are:
- Financial performance
- Influence on purchase decisions
- Strength to create loyalty and sustainable customer demand
Samuel R. Allen, Deere & Company chairman and CEO said:
“This recognition emphasizes the success of our 70,000 employees worldwide. They work each day to deliver on the company’s core values of integrity, quality, commitment and innovation.”
John Deere features in the Best Global Brand ranking since 2011, at the time Interbrand estimating the value of the brand at $3.65bn. The Interbrand method was the first of its kind to receive certification from International Organization for Standardization requirements for monetary brand valuation.
Deere & Company (www.JohnDeere.com) is a world leader in providing advanced products and services. These are for customers whose work links to the land. This includes those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s increasing need for food, fuel and shelter.