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idverde helps transform Shepton Mallet into ‘the Snowdrop Town’

Green space management company idverde is pleased to be supporting Mendip District Council, Shepton Mallet Town Council, and the Shepton Mallet Horticultural Society in preparations for the 2018 Shepton Mallet Snowdrop Festival by planting over 100,000 snowdrop bulbs at sites throughout the town.

Shepton Mallet’s inaugural Snowdrop Festival was held in 2017 to celebrate the work of Victorian horticulturalist James Allen. Allen lived in the town, and was known as ‘The Snowdrop King’ due to having the largest collection of the plants in the country at the time.

The Shepton Mallet Horticultural Society hopes the event will surpass last year’s, and, following the award of monies from Mendip District Council’s Section 106 funds, have enlisted the Council’s grounds maintenance contractor, idverde, to provide further assistance in turning Shepton Mallet into ‘The Snowdrop Town’ for 2018.

To ensure visitors are greeted by swathes of snowdrops as they drive into the town, idverde is planting 100,000 snowdrop bulbs on the verges on the right-hand side of Cannards Grave Road from the ‘sheep’ roundabout to the verges around Mendip District Council’s offices.

idverde has also planted 7,000 bulbs in a swathe of approximately 700 square feet in Shepton Mallet’s popular Collet Park as part of the celebrations to mark the 700th anniversary of the town’s Market Charter, granted in 1318. These mass plantings, along with others enabled by the support of other local businesses, will not only enhance Shepton Mallet’s open spaces for enjoyment by the local community, but will also attract visitors to the town.

Carl Wright, idverde’s Neighbourhood Manager in Mendip, commented: “It is a pleasure to assist the Shepton Mallet Horticultural Society and our Mendip Council Client with this initiative. We look forward to seeing the snowdrops blooming across the town in the springtime and hope they will continue to bring joy to residents and visitors to Shepton Mallet for many years to come.”

The 2018 Festival will take place from Friday 16 – Sunday 18 February, and will be opened by Michael Eavis OBE. Events will include snowdrop sales and displays, art and craft workshops, a children’s parade, a celebratory walk to James Allen’s grave, and visits to local snowdrop sites. For further information, visit www.sheptonsnowdropfestival.org.uk/

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