The HTA Marketing Forum took place at Horticulture House, Chilton, on 17 October. It aimed to give delegates and insight into the advances in marketing to help them stand out from the crowd.
Covering all disciplines of marketing, the key takeaways from the day were:
Reports of retail death are greatly exaggerated. Despite 69% saying they shop online to avoid queues, only 3% of Britons say they no longer shop in store and 64% of people still enjoy browsing in store. – Anthony Earl, POPAI UK & Ireland
Graham Thomas, Eight Days A Week Print Solutions
Digital marketing the way to keep up to date with marketing trends. But, because of the amount of digital advertising customers receive on a day to day basis, it is easy for communications to go unnoticed. Print gives the smaller companies the opportunity to compete with the bigger companies if done properly.
Carol Wright, Hozelock
No matter who your consumer is, they will likely care about the environment in some way. Use this to your advantage.
George Bullivant, Garden Forum
Is it the end consumer, or the retailer who needs to sell your products? Think about if you need to create two releases to target different audiences.
Sarah Manning, Visual Merchandiser
Visual merchandising works around key principles such as symmetry, alternation, height and visual focus points.
Robbie Cumming, HornbyWhitefoot PR
The benefits of vlogging include: Increasing trust, providing added value and standing out from the crowd. It also showcases strengths and awareness, maximises visual content and gives your business a voice.
Josie McGhee, HTA
Boosting posts can be a great way to create more customer engagement. It also increases brand awareness on a small budget.
Annabelle Padwick, Life at No. 27
Remember your customers are human, and you never know what they may be going through. Don’t always try to upsell and see them as more than a number.
The full write up from the marketing forum is available at www.hta.org.uk/marketingforum2018