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Cub Cadet launches new product classifications

With a new year comes a new look, new names and new machinery for Cub Cadet as it continues to develop its products and customer engagement.

This year will see three new series names to distinguish more clearly between its product categories – with these new series names orientated towards the requirements of the respective users. This means customers can quickly determine which products are the right ones to meet their specific needs.

The product categories have been divided into the Force Series, the Enduro Series™ and the Pro-Series.

The Force Series is the ‘entry level’ range, which consists of products for gardeners who are looking for power, performance and durability. With lawnmowers, ride-on tractors and mini-riders within the series, there is something for everyone who appreciates a powerful machine at an affordable price point.

The Enduro Series™ is designed for ambitious garden lovers, who appreciate the very best in power and performance. These are the strongest products in their class, designed to cope with the highest of demands and to work faster and with better results. Products within the range cover all areas of lawncare and include lawnmowers, lawn tractors, zero-turn riders and a selection of chore performers.

Finally, the Pro-Series is a professional range for commercial use, providing the ultimate performance for commercial gardeners who place great value on premium performance, absolute reliability and demand a professional finish, even after continuous use.

Nick Hills, general manager for Cub Cadet UK, said: “We are delighted to announce this new naming strategy for our products. Cub Cadet is at the forefront of garden machinery innovations and we are sure that this development will help bolster sales.”

This year will also see Cub Cadet launch a brand new 2017 line up of products which will all sit within these new classifications, each of them boasting the brand’s values of extreme strength and efficiency.

For more information please visit www.cubcadet.co.uk

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