September 24, 2017

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Tuesday, September 19, 2017

Ventrac dealer network grows apace across the UK

The Ventrac dealer network continues to grow in the UK with the appointment of two new dealers – Frank Nicol Farm & Garden Machinery Ltd and Cheshire Turf Machinery.

Rupert Price, managing director of Price Turfcare, the UK and Ireland distributor of the Ventrac 4500 compact tractor, has been busy building his dealer base since taking over the franchise in January 2017.

“We’re seeing a lot of sales momentum now following six months of extremely hard work travelling the length and breadth of the UK demonstrating the machines and attachments,” he said. “I’ve also been busy signing reputable dealers who I know will be dedicated to selling the product and, more importantly, providing exceptional back-up and support. Frank Nicol and Cheshire Turf Machinery certainly fulfil those criteria.”

The family-run business, Frank Nicol Farm & Garden Machinery was founded in 1987 in Dingwall, Ross-Shire and has grown consistently over the past 30 years, becoming a significant distributor of groundscare equipment in the highlands of Scotland.

David Nicol, sales & service director said: “My father always said that so many things are just built to be sold and not to last. His view is that if you cannot service it then you should not sell it. That’s why we have taken Ventrac. It’s a very well made piece of equipment, yet easy to work on. It’s also very versatile because of the numerous attachments that can be mounted on it. We’re looking forward to getting out there and showing potential customers just what it can do.”

Cheshire Turf Machinery Ltd was established in 1996 by Steve Halley, Mark Woodward and Peter McGreevy, to supply and service professional groundscare equipment. It grew quickly and as a result of continued sales growth in the golf sector. In 2013 Cheshire Turf Machinery became agents for the Toro Groundscare range of machinery (council and sports field mowers), which enabled the business to enter a market sector which they had not previously explored.

“We are extremely pleased to be joining the Ventrac dealer network and working with Rupert Price and his team to promote the product,” Steve Halley said. “It complements our Toro brand and is a niche machine that suits both the golf and municipal contractor sectors. I’ve been in this business for many years now and I’m really impressed with the all-round attributes of this machine; it’d certainly one of a kind and is very good for multiple applications.”

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