A UK-based start-up, fastgardener, which enables customers to book professional gardeners online in seconds, is raising capital via the Seedrs crowdfunding platform to fund its expansion. The funding campaign hit 100% of the funds sought with 36 days still remaining before the campaign closes, so the team are now looking to overfund to boost its growth ambitions and become the UK’s top destination for gardening services.
“We aim to be like Uber,” said CEO and founder, Khaled McGonnell, “but for professional gardeners.”
“Gardening needed a good ‘gig economy’ platform and fastgardener is the solution. We’ve established a network of vetted gardeners across the UK, we save our customers time since we’ve done the hard work of sourcing top-quality gardeners and we provide the digital, cashless service consumers demand today. And, as we’re insured and only take payment after work is carried out, our customers have complete peace of mind.”
With a passion for start-ups, Mathias Ockenfels, who has published a guest blog with Nine Point Capital on investing in early stage marketplaces, explains: “The age of the big B2C marketplaces has yet to come.” Fastgardener is in the vanguard of a growing trend towards digital services for the lucrative horticulture market. The UK gardening market is worth around £5 billion a year with Britons spending an average of £30,000 on their gardens over a lifetime.
Fastgardener eliminates the friction between clients seeking gardeners and professionals looking for more gardening jobs. Garden maintenance jobs are quoted upfront avoiding any nasty surprises for clients. Local gardeners are notified of new jobs and are free to accept or decline, giving both clients and gardeners full flexibility and control.
Gardeners love the absence of subscription or joining fees, a key differentiator from similar services, and the steady stream of extra garden maintenance work. As our gardener Bruno, who works around Corydon and Coulsdon, describes: “The ease of using the platform is most impressive – you really just book and go.”
Fastgardener is a UK-based start-up founded by Khaled McGonnell, Lyndsey McGonnell, Neil Bundy and Mike Wong, who, having spotted a gap in the “messy” market of garden maintenance, created an easy-to-use web and mobile app to enable people to book professional gardeners in seconds. Fastgardener covers all garden maintenance, including lawn mowing, edging, weeding, pruning, garden waste clearance and hedge trimming, and specialist services such as landscaping and garden design.