June 27, 2017

Latest:

The Royal Horticultural Society (RHS) and M&G Investments are pleased to announce that they have renewed their partnership for a further three years -

Tuesday, June 27, 2017

Increase in sales leads to workforce expansion at Alpha Rail -

Monday, June 26, 2017

Berrys Show Garden at Southport Flower Show -

Monday, June 26, 2017

Sleep height: canopy campers snooze in the sky at the Eden Project -

Monday, June 26, 2017

UK growers meet and collaborate at the forefront of nursery management software development: The 3rd WinTree UK User Forum 2017 from TSD -

Monday, June 26, 2017

Homeowners in South Wales can now get themselves the perfect lawn thanks to LazyLawn® launching in the area -

Monday, June 26, 2017

New play areas set to be approved -

Sunday, June 25, 2017

Design contest launched for €30M concert centre in Kaunas, Lithuania -

Sunday, June 25, 2017

‘Customers put price first’, according to new tradespeople study -

Saturday, June 24, 2017

Well-known BBC gardener Bob Flowerdew to present talk on scented plants at Bishampton and District Gardening Club -

Saturday, June 24, 2017

Action needed on consistently poor planting rates -

Friday, June 23, 2017

ITV’S ‘Love your Garden’ features Addagrip’s Addaset resin bound surfacing for war veterans garden in Plymouth -

Friday, June 23, 2017

Fullers Mill Garden awarded Visit England Quality Rose Marque -

Friday, June 23, 2017

Large or small, Victorian or traditional, Griffin Glasshouses has it all -

Friday, June 23, 2017

The Land Trust acquires new sites to protect and enhance valuable community green space across the UK -

Friday, June 23, 2017

Peak’s quirky cows hit the heights -

Thursday, June 22, 2017

Public urged to nominate community groups for national awards -

Thursday, June 22, 2017

Wyevale Nurseries scoops six awards at HTA Show -

Thursday, June 22, 2017

New Scape paves the way with porcelain exterior tiling -

Thursday, June 22, 2017

Rolawn hit the mark at Gardeners’ World Live -

Thursday, June 22, 2017

New Covent Garden Flower Market reveals design for RHS Chelsea 2016

Covent Garden

Acclaimed florist and event company Veevers Carter will be designing its debut exhibit at the RHS Chelsea Flower Show for the New Covent Garden Flower Market. The display, entitled ‘Behind every great florist…’, will explore the relationship between London’s famous wholesale Flower Market and the independent florists around London.

The design is set to include a 3m high black wall of black flower buckets overflowing with flowers and foliage from around the world, representing the bustling trading environment of the Flower Market. As the uniformity of the rows breaks down toward the centre of the black wall, the buckets and flowers appear to be sucked into a vortex to emerge on the other side spectacularly re-imagined by the florists in a work of modern sculptural art set within a white wall.

The contours of the textural layers of densely packed cut flowers – each tier a different shade – reveal a distinct and universally recognised image, which will remain a closely guarded secret until the RHS Chelsea Flower Show itself.

Recesses at either end of the exhibit draw the eye to secret caves of mosses and ferns and exotic foliages lit by shafts of light from above. The exhibit will be staged on a prominent island site in the Great Pavilion just off Main Avenue.

The theme of ‘Behind every great florist…’ was devised by New Covent Garden Flower Market to illustrate the role of its specialist traders in supplying flowers, foliages, plants and sundries from across the globe to the very best independent flower sellers in the capital.

The task of interpreting the brief was entrusted to the renowned event florist, Veevers Carter, and sister company Event Concept, whose joint creative team of theatre set designers, landscape architects, florists and production designers brainstormed their way to a landmark Chelsea design of staggering complexity.

“We were absolutely blown away by the Veevers Carter design for the Flower Market’s first foray into the world of Chelsea,” says Helen Evans, Director of Communications at Covent Garden Market Authority.“It is a confident, ambitious, show-stopping concept, which showcases both the creative expertise of the professional, independent florist and the excellence of the wholesalers who supply them.”

“We are extremely honoured to have been chosen to work on this exciting project,” says Ming Veevers Carter, Founder of Veevers Carter. “As a customer of New Covent Garden Flower Market for many years, we understand just how integral the market, and all the traders who work there, is to London’s florists. For the market’s inaugural exhibit, we have taken inspiration from this to create a truly show-stopping stand design and floral display that we hope will live long in everyone’s memory.”

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