My Twitter Feed

April 23, 2018

Latest:

The Chelsea Fringe – One month to go -

Saturday, April 21, 2018

Ahead of ‘Hens & Garden’s, horticulturist advocates keeping rarer breeds  -

Friday, April 20, 2018

BALI CEO supports Scottish Horticulture Action Plan -

Friday, April 20, 2018

Green-tech launches new spring catalogue -

Friday, April 20, 2018

The numbers behind an award-winning Chelsea Flower Show garden -

Thursday, April 19, 2018

Is the gender pay gap an issue within landscaping? -

Thursday, April 19, 2018

Outdoor Creations continues growth -

Thursday, April 19, 2018

The chainsaw of the future -

Thursday, April 19, 2018

University College Dublin’s Future Campus International Design Competition shortlist announced -

Thursday, April 19, 2018

Celebrate Life without Walls at RHS Chelsea 2018 -

Wednesday, April 18, 2018

The Great Escape industry exhibit at RHS Chelsea Flower Show -

Wednesday, April 18, 2018

Gillespies to put ‘the Garden’ into Ebbsfleet Garden City -

Wednesday, April 18, 2018

First look at Macmillan’s RHS Chatsworth Legacy Garden -

Wednesday, April 18, 2018

Capel Manor College scoops Best in Show at Ascot Spring Garden Show -

Tuesday, April 17, 2018

Tim O’Hare Associates completes Soil Resource Survey RHS Wisley -

Monday, April 16, 2018

BALI to launch Professional Designer Webinar Series -

Sunday, April 15, 2018

The “live outdoors” Partnership -

Saturday, April 14, 2018

Nurseries unveil new environmentally friendly bags at Hall Place Plant Fair -

Friday, April 13, 2018

Countrywide Grounds teams up with Perfectly Green -

Friday, April 13, 2018

Alan Titchmarsh to open exhibition to mark Humphry Repton bicentenary -

Friday, April 13, 2018

Harrowden Turf

Horticulture unites over melanoma

Celebrity gardeners, horticultural organisations and UK garden retailers pledge to fight melanoma.

Charlie Dimmock, Alan Titchmarsh, Andy Sturgeon, David Stevens, Toby Buckland, Anne Swithinbank and Joe Swift are supporting ‘Watch Your Back!’ a melanoma awareness campaign for gardeners devised by the Myfanwy Townsend Melanoma Research Fund. The campaign is partnered by the Garden Centre Association, the Professional Gardeners Guild and The National Allotment Society and supported by nearly 160 garden centres across the UK.

Skin cancer is now the most common cancer in the UK and melanoma is the most dangerous form. It is the fastest growing cancer in men and the second fastest in women, with men 70% more likely to develop the disease, typically on their backs and in areas that are hard to spot, making the warning signs easier to miss, leading to a later diagnosis, leading to higher death rates.

Melanoma rates in the UK have more than quadrupled over the last 30 years, however many people, still don’t understand the need, or have the motivation to use sun protection regularly or check skin for signs of change or know what to look out for. This attitude is leading to later diagnosis and may explain why more people in the UK die from melanoma than in Australia or New Zealand, both of which have the highest incidence in the world.

To help impact this, the ‘Watch Your Back!’ campaign aims to raise awareness by promoting the following simple advice:

Protect: Wear SP30 sunscreen, sleeves, a hat and seek shade between 11am and 3pm

Detect: Regularly check skin for changes and know what to look out for

Prevent: Melanoma and other skin cancers but enjoy your time outside

Garden Centres will be running targeted in-store campaigns using eye-catching branding featuring advisory slogans on WC mirrors, under sun parasols, around BBQ’s, on sun beds, in cafes and at till points.  Sun loving plants will be tagged with messages such as; “I may thrive in full sun, but your skin doesn’t!”  The campaign aims to encourage gardeners to get busy outside, but to avoid sunburn and get to know their skin.

“This campaign makes huge sense and reminds gardeners that their own health is every bit as important as that of their plants”. Alan Titchmarsh MBE

“Too many of us are unaware of the true dangers of over-exposure to the sun, and how sunburn can lead to melanoma and other skin cancers”. Joe Swift

The Myfanwy Townsend Melanoma Research Fund has teamed up with the MASCU (Melanoma and Skin Cancer Unit) at Queen Victoria Hospital in East Grinstead who will help the charity run free skin check clinics and skin health days in selected garden centres from May which can be pre-booked on the charity’s website.  The MASCU has also helped produced a wide range of sun protection tips, a guide to skin checking and lots more information on how to keep skin healthy, all designed especially for all gardeners.  Please visit www.melanoma-fund.co.uk for further details from 1 May.

Comments are closed.