Flower Council at FleurEx 2016: Recap
Although FleurEx 2016 was aimed at florists, there is plenty that efig members can take from the show and particularly the trends which the Flower Council presented there.
efig presented three of our four Style Trends for 2017, and we asked Ian Drummond, Gold Medal winner and Best in Show at RHS Chelsea Flower show last year, and of course known to efig in his role as Creative Director at Indoor Garden Design and as our Ambassador.
Ian was there to interpret the Flower Council’s 2017 Style Trends by designing three bouquets for four of the trends. Each one represents the spirit of our times and research shows what consumers and clients will be most drawn to next year. Every year has proven that the trends we identify and work with are popular with consumers and top interior designers, and are reflected in lifestyle glossy magazines and retail stores across Europe.
We wanted to make florists aware of these consumer trends and how floristry can fit into them.
This last weekend we presented our bouquets designed by Ian in a setting that matched their trends in a very easy way.
To recap, we highlighted two of the trends shown at FleurEx:
We used simple materials to make Ian’s bouquets stand out, and Energise, which is a very energetic, sport-lux trend, was so much fun to create! We used vinyl check floor tiles picked up from a DIY store and placed a round mirror that we sprayed shiny red on top of this then placed the vase on that to frame the bouquet. The vase was covered in marble sticky back plastic to give it a lux feel. Stone planters were also updated by using red insulation tape to bring an ordinary planter up to date with this sporty feel. Don’t forget about the background! We used a white roller-blind to hide the wall and to really bring out the block colours featured in the bouquet.
Flowers in bold and bright primary colours combined with large shiny foliage like Monstera leaves really brings this style trend to life. There’s a sports-lux feel to it and bright block colours in interior settings can be contrasted with luxury elements like high-gloss planters for plants and marble vases.
Flowers suggested for this trend: Tulips, sunflowers, Ranunculus, and even hyacinth, plus exotic flowers like Strelitzia, Gloriosa and Anthurium.
Plants suggested for this trend: High-gloss foliage and large ornamental leaves or textured ferns really set off this trend.
Small Banana trees which are the April 2017 Houseplant of the Month, and Monstera potted in high-gloss pots are a fun way to bring a colour pop to this interior style. Masculine plants like Aloes and Ficus (benjamina, elastica & japonica) add an energetic element of green. Air-purifying plants like ferns, ivy and peace lily also work well in this trend.
For this trend, we used simple block colours in muted complementary tones to make our bouquets stand out. A soft blue tablecloth was placed at the base, and a muted soft pink roller-blind was placed behind the bouquet that really made the arrangement pop!
The combination of various unusual materials and a mixture of romantic, feminine and bright colours create a new harmony. Both feminine floral patterns and masculine minimalist patterns with small checks and stripes are important.
Flowers suggested for this trend: Hydrangea, Alstroemeria, Dahlias and Chrysanthemum sit perfectly against block coloured backgrounds in the same muted colour tones, and by adding additional texture with flowers like thistles, you can create an interesting impact. Plants with interesting shapes and patterned foliage offer ornamental value.
Plants suggested for this trend: Alocasia (Calidora, Polly & Cucullata) which are September 2017 Houseplants of the Month, and tropical plants like Bromeliads.
“I’m always really excited to see the trends, and I find them to be really inspiring and enjoy developing ideas based on them. It’s a great opportunity to work with such wonderful flowers. Each of the trends really does allow you to express yourself creatively in very different ways.” commented Ian Drummond, creative director, Indoor Garden Design
Keep an eye out for the 2017 Flower Agenda on Funyhowflowersdothat.co.uk, and Houseplant of the Month on Thejoyofplants.co.uk for our inspiring photography in all our trends throughout the year. Our trends will be officially announced soon.