E. P. Barrus Ltd has launched its new, corporate website, which is fully responsive with enhanced functionality, navigation and design features.
The design structure and layout clearly shows the content and features of the whole site and highlights the diverse market sectors that Barrus operates in; garden, marine and industrial. There are over 30 brand landing pages and micro sites showcasing the impressive portfolio of leading brands including Mariner outboards, Cub Cadet Garden machinery, WOLF-Garten and Wilkinson Sword garden tools, Yanmar and John Deere marine and industrial engines.
The website has a user-friendly and coherent navigation system which guides users to their destination simply and quickly. There are also links through to Barrus’s other information and E-commerce sites including www.cubcadet.co.uk, www.lawnflite.co.uk, www.wolfgarten-tools.co.uk and www.wilkinsonsword-tools.co.uk.
The central dealer locator utilises google maps providing access to over 3000 Barrus authorised dealers and stockists searchable by brand, location and the services offered.
Accessing downloadable information features predominantly throughout the site both on the brand landing pages and the micro sites via the Media Centres.
A brand new, dedicated ‘Careers at Barrus’ section demonstrates the company’s commitment to attracting talented people to work within in a fast-paced environment and focuses on the importance of student and apprentice opportunities.
Live twitter feeds to the homepage and the brand pages allow Barrus to share, listen and engage with followers, customers and the online community as a whole enabling the company to maintain and build brand awareness.
“The new, Barrus responsive website now gives us visibility across all devices and is the ideal platform to move our digital presence forward,” comments Jenny McNicholl, Digital Marketing Executive, E. P. Barrus Ltd.
“All aspects of the new, user friendly website supports Barrus’s mission to exceed customer expectations and to differentiate the company from the competition,” concludes Tim Hart, Director Sales & Marketing, E. P. Barrus Ltd.