A family-run, award-winning landscaping solutions company from Southampton has been named among the 100 small businesses in the UK to be celebrated by Small Business Saturday, the campaign that concludes on the UK’s dedicated day for small businesses on 3 December.
The company Aura Landscapes, which offers garden design, patio transformations, driveways and commercial landscaping services, will be among those featured one per day for the 100 days leading up to Small Business Saturday.
The company operates across the South Coast and is determined to change the outlook on landscaping and stamping out rogue traders.
Paula Warman, who co-owns the business with her husband Mike, says, “It can get quite lonely running a small business and connecting with other business owners from other industries and sectors is always a great experience and enhances your own learning. Promoting landscaping as a viable business and career is also key, as so many people look down on trades and tradesmen. Being part of the Small Biz 100 will get us on the way to changing the face of landscaping and, hopefully, will show other women that they can be successful and recognised particularly in a male dominated industry.”
Small Business Saturday is the UK’s most successful small business campaign, it is now the fourth year of the campaign, which saw £623m spent on small businesses across the UK on Small Business Saturday last year, which is an increase of £119m or 24% on the previous year of the campaign. There were over 100,000 campaign-related tweets that were sent that day too, making the campaign trend at number one in the UK. Also last year, 75% of the local councils supported the campaign, meaning local businesses benefited from it
The Aura Landscapes campaign is a great nationwide promotional and marketing tool for small businesses. It is free to participate in and small businesses from anywhere in the UK can get involved, from a one-man-band to tradesmen. In addition to the actual Saturday of the campaign, the campaign offers advice and help but also offer the opportunity to connect with other small businesses.
“The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.
“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”
The Small Business Saturday campaign, which is a not-for-profit, grassroots campaign was founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.